Privacy Policy - Multi-Canal

1. Introduction

At Multi-Canal.com (“we”, “us”, or “our”), we are firmly committed to protecting and respecting your privacy. We recognize the importance of safeguarding personal data and have adopted a privacy-first approach across all of our data processing activities. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with our website and associated services. We adhere to the highest standards of data protection, including requirements under the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

2. Scope and Data Controller

This Privacy Policy applies to the website located at multi-canal.com and all data collected or processed through it. For the purposes of data protection legislation, Multi-Canal.com is the data controller of the personal data you provide to us or that we collect via our platform. If you have any questions regarding this policy or your personal data, you may contact us at [email protected].

3. Categories of Data Processed

We may collect, use, store, and transfer the following categories of personal data:

3.1 Usage Data
Includes information about how you use our website, such as pages visited, time spent, browser type, IP address, session identifiers, referring URLs, and interaction data.

3.2 Account Data
Includes your name, email address, postal address, phone number, user ID, and other personal identifiers you provide when creating an account or when contacting us for support.

3.3 Profile Data
Comprises preferences, interests, purchasing behavior, saved items, feedback, and survey responses, helping us tailor your experience on multi-canal.com.

3.4 Communication Data
Encompasses correspondence with our support or sales teams, messages submitted via contact forms, live chat transcripts, and communication history.

3.5 Technical Data
Relates to your device and platform, including operating system, hardware, network connection data, language settings, browser configurations, and time zone.

3.6 Transaction Data
Includes billing and payment details, order history, delivery addresses, and fulfillment status of transactions completed on our site.

3.7 Preference Data
Covers your marketing and communications preferences, opt-ins, and indications of interest in particular products or categories.

4. Legal Bases for Processing

We only process personal data when we have a valid legal basis to do so under applicable laws. These legal bases include:

– Consent: where you have explicitly consented to data processing, such as receiving newsletters or enabling certain cookies.
– Contractual Necessity: to perform contractual obligations, including processing and delivering your orders.
– Legal Obligation: to fulfill legal requirements such as tax, accounting, or compliance mandates.
– Legitimate Interests: for purposes such as fraud prevention, improving security, marketing analytics, website performance, and enhancing our services—provided such interests are not overridden by your data protection rights.

5. Your Rights

Under the GDPR and the CCPA (for California residents), you have specific rights regarding your personal data:

– Right of Access: You may request a copy of your personal data that we hold.
– Right to Rectification: You may request correction of inaccurate or incomplete data.
– Right to Erasure: Also known as the ‘right to be forgotten’; you can request deletion of your data in certain circumstances.
– Right to Restrict Processing: You may request freezing of your data processing under particular circumstances.
– Right to Data Portability: You may request transfer of your data to a third party, where technically feasible.
– Right to Object: You may object to data processing based on legitimate interests or direct marketing.
– Rights under the CCPA: California residents may request disclosure, deletion, or opt out of any sale of personal data, and have the right not to be discriminated against for exercising these rights.

To exercise any of the above rights, please contact us at [email protected]. We may require verification of your identity before processing your request.

6. Security Measures

We implement robust technical and organizational measures to ensure the confidentiality, integrity, and availability of your data. These include:

– End-to-end encryption during data transmission
– Secure storage environments
– Role-based access control and authentication
– Regular system audits and penetration testing
– Enforced data access policies
– Staff training on data protection and security protocols
– Business continuity plans including encrypted backups

7. International Data Transfers

Where data is transferred internationally, including outside the European Economic Area (EEA) or California, we rely on appropriate safeguards, including:

– Standard Contractual Clauses approved by the European Commission
– Transfers to jurisdictions recognized as providing an adequate level of data protection
– Binding corporate rules, where applicable

We continuously assess recipients’ legal and technical capacity to ensure personal data is adequately protected.

8. Data Retention

We retain personal data only for as long as necessary for legal, contractual, and operational purposes. The following outlines default retention periods:

– Usage and Technical Data: up to 12 months
– Account and Communication Data: active duration plus 3 years
– Transaction Data: 7 years (for accounting and tax compliance)
– Marketing and Preference Data: until consent is withdrawn or up to 24 months of inactivity

Upon expiry of the relevant period, data is securely deleted or anonymized, unless regulatory or legal obligations require retention.

9. Cookie Policy

We use cookies and similar technologies to enhance functionality and analyze website performance. Cookies fall under the following categories:

– Essential Cookies: Necessary for site functionality, such as login sessions and navigation.
– Functional Cookies: Enable enhanced features such as personalization and saved preferences.
– Analytics and Performance Cookies: Help us measure site usage, detect problems, and optimize content.
– Targeting/Advertising Cookies: May be used to deliver relevant advertising and track user interest, subject to consent.

10. Cookie Management and Compliance

Upon first visit to multi-canal.com, users are presented with a cookie consent banner enabling informed choices. You may modify cookie preferences at any time via your browser settings or our cookie management tool. We fully comply with GDPR requirements for active opt-in consent and with CCPA rules allowing users to opt-out of the sale of personal data. Cookies not strictly necessary are only deployed with prior consent.

11. Children’s Data Protection

Our website is not intended for children under the age of 13, and we do not knowingly collect personal data from minors without verified parental consent. If we learn that data from a child under 13 has been collected inadvertently, we will promptly delete such data from our systems. Parents or guardians who believe their child has submitted data may contact us at [email protected].

12. Policy Updates

We may revise this Privacy Policy from time to time to comply with evolving legal, regulatory, and operational requirements. Where the changes are material, we will notify users through appropriate channels. Continued use of multi-canal.com following any modifications indicates acceptance of the updated terms.

13. Contact

If you have any questions regarding this Privacy Policy or your data, or wish to exercise your rights, please contact us at:

Email: [email protected]

We are committed to responding promptly and fully to all inquiries regarding your privacy.

We take your privacy seriously and ensure full compliance with all applicable privacy laws, including GDPR and CCPA. For any concerns or questions related to your data, please do not hesitate to reach out to us.